8/14/2023 0 Comments Video production hubPre-production, or the preparation phase, takes longer. Video Pre-Productionīelieve it or not, the stage where you film your video-production-is the shortest. It’s whether someone knows how to use it or will have enough time to invest in learning. The barrier to using Camtasia or Adobe isn’t the cost-in Adobe’s case, it could be as little as $10. The high-end ones like Camtasia and Adobe Premiere have a lot more features for adding graphics, animations, and audio effects. You likely already have beginner software on your computer: QuickTime or iMovie. This is how you arrange scenes, trim clips, and adjust lighting or sound. You’ll also want to think about video editing software. It’s for brand videos, TV commercials, and bigger productions. Total cost: $9,000 to $10,000.Īdvanced gear captures the highest quality images possible. High-quality video camera, lens adaptor, 50mm lens, 24-105 f4 lens, shotgun microphone, wireless lavalier microphone, tripod, full light kit. Intermediate gear shoots higher quality footage for flattering customer testimonials, scripted videos, and assets with medium-to-high production value. This gear is also really portable, so there’s a lot of flexibility in what and where you can shoot! Intermediate Video KitĭSLR camera, 50mm lens, wireless microphone, tripod, and lighting kit. This type of gear is great for creating user-generated sales videos, videos for a blog, and videos on a budget. Or, a laptop, 1080p webcam, and USB or Bluetooth microphone. Smartphone with a lavalier smartphone microphone, tripod, and ring light. Here are three recommended gear sets based on your constraints: Beginner Video Kit Whatever your team can easily get their hands on and will be familiar with is your best option at any given time. As your team and budget grow, maybe you make room for a strategist, a director, and a scriptwriter, in which case better equipment becomes more manageable. When your business is small or in startup mode, you don’t have a big team and you often can’t afford a top expert, so you have one producer who wears all the hats. It all depends on three factors: Budget, skill, and team size. Or you could go whole hog and invest in a hulking, Hollywood-sized camera rig. You could step it up and use a DSLR with a 50mm lens. Many effective videos are shot with an iPhone or even your webcam. You don’t need much when it comes to video equipment to get started. Sign Up Free Video Equipment and Software Get Free Video Hosting Host, manage, and share your video content. 6.6 With Social Videos, Get Right to the Point.6.5 Find Well-Lit, Quiet Places to Shoot.6.4 Make Sure Customer Stories Involve a Who, What, and How.6.3 When Interviewing, Let the Conversation Flow.6.1 Speak Lower, Slower, and with Certainty.The Value of Using an Enterprise Video Platform Smaller videos account for the vast majority of all videos produced and making them yourself frees up your agency to focus on big brand videos and commercials. This is about being versatile and producing videos on the fly to support your initiatives. Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. We have one goal and it’s this: To shatter the myth that video is difficult or expensive. No matter your skill level, this guide will help you create great video content. 9 min read The Complete Guide to Video ProductionĬreating video has never been easier.
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